Understanding Algorithmic Bias
As we dive deeper into AI, it is important to recognise a challenge that is becoming impossible to ignore: algorithmic bias. This phenomenon happens when the models we create unintentionally introduce unfairness, often by reflecting deep-rooted societal biases. The consequences can be serious, especially when these biases impact real-world decisions—everything from hiring practices to law enforcement. So, how can we address these biases and ensure that AI serves everyone fairly?
What Is Algorithmic Bias?
Algorithmic bias occurs during the model optimisation phase when decisions around data and parameters unintentionally create unfair results. Under certain conditions, specific groups might be unfairly treated, leading to negative consequences. To avoid this, it’s crucial to ensure that misclassification rates—like false positives and false negatives—are balanced across all groups.
It is important to remember that biases often stem from the data shaped by the world around us. If societal biases influence the data, simply using statistical techniques will not be enough to remove them. Instead, we risk reinforcing these biases on a larger scale. However, here is a crucial point: while algorithms might not be perfect, they can still outperform human judgment, which can sometimes be more biased. When designed and used thoughtfully, AI has the potential to reduce these biases over time.
Spotting Algorithmic Bias: The Top 3 Indicators
Here are the top three indicators for spotting algorithmic bias:
Human Biases in Historical Data: If the data used to train an algorithm reflects human prejudices or past discrimination, the model will likely learn and perpetuate these biases.
Sparse Data: When data is too limited, it can lead to instability, making it harder for the algorithm to learn accurate patterns.
Bias in Historical Samples: When the data sample itself is biased, the algorithm will reflect those biases in its predictions.
Example of Algorithmic Bias in Machine Learning
In the case of COMPAS, a predictive policing tool used to assess the risk of recidivism, minorities were found to have a higher false-positive rate than majority groups. This illustrates how bias can creep into systems that make important decisions, sometimes with serious consequences (Fahse et al., 2021).
The Impact of Algorithmic Bias: Legal, Reputational, and Financial Risks
Algorithmic bias is not just a technical issue; it is a risk that can lead to serious consequences. These include:
- Legal Risks: Discrimination based on gender, age, or other protected characteristics can result in lawsuits or regulatory penalties. The stakes are high, as failing to comply with anti-discrimination laws could lead to heavy fines or even the loss of business licenses.
- Reputational Risks: Public backlash can be swift and damaging even if bias is legally acceptable. If people perceive an algorithm as unfair, it can quickly become a PR nightmare, especially with social media’s viral power.
- Business Risks: Algorithms that reinforce harmful biases can create a vicious cycle, harming certain groups and ultimately leading to lost business opportunities or market shifts.
- Financial Risks: The EU AI Act, for example, imposes fines of up to €35 million for non-compliance, or 7% of a business’s annual turnover, whichever is higher.
How to Assess and Address Algorithmic Bias
This brings us to the important question of how we can address algorithmic bias before it causes harm. The first step is risk assessment using frameworks such as NIST AI RMF. As Baer (2019) suggests, you should evaluate both the severity of potential losses (legal, reputational, business, or financial) and the likelihood of bias in the algorithm.
Here is a quick guide based on the severity of bias:
- Minimal Risk: If the consequences of bias are small, the algorithm may still be used but with ongoing monitoring and future updates to mitigate bias.
- Moderate Risk: If the stakes are higher, perform a cost-benefit analysis considering both financial impacts and fairness. Addressing bias upfront will help ensure your algorithm aligns with human-centred design principles.
- High Risk: When the potential losses are significant, all steps must be taken to eliminate bias. This might include additional human validation and safety measures to ensure the algorithm does not perpetuate harm.
How to Mitigate Algorithmic Bias
Dealing with algorithmic bias is challenging, but it is a crucial step toward ensuring that AI systems serve everyone fairly. By adopting a combination of prevention, monitoring, and correction, we can minimise the risk of bias and create algorithms that are both effective and equitable.
Tackling representation bias requires a systematic, proactive approach. You can get started with these resources:
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Sources
Baer, T., 2019. Understand, manage, and prevent algorithmic bias: A guide for business users and data scientists. New York, NY: Apress.
Fahse, T., Huber, V. and van Giffen, B., 2021. Managing bias in machine learning projects. In Innovation Through Information Systems: Volume II: A Collection of Latest Research on Technology Issues (pp. 94-109). Springer International Publishing.
Catania, B., Guerrini, G. and Janpih, Z., 2023, December. Mitigating Representation Bias in Data Transformations: A Constraint-based Optimization Approach. In 2023 IEEE International Conference on Big Data (BigData) (pp. 4127-4136). IEEE.